Jeffery Zeldman teaches our Selling Design class which is kinda awesome. Apart from venturing down the occasional Internet black hole, we’re learning how to present our ideas and ourselves to client and peers; use different methods for promoting and marketing our work; and the how to’s of bring a design professional.
In a recent class, we discussed responsive web design and the importance of content; one tactic for getting the right design for the appropriate content is designing for mobile first. Mobile has many constraints: screen size, bandwidth, and user urgency. But when a designer puts mobile first, content strategy and utlility quickly rise to the top of the priority list. This sets the tone for design, usability, and content, and can help mitigate issues when designing for larger screens (tablets and laptops). It was a great insight, and made me reconsider my approach for the web.
A few additional words from class on designing for the web:
1. Content is a design problem. Good web design starts with content. Yet our designs are often hostile to content.
2. If our designs don’t serve content, users will find ways to get the content anyway.
3. Progressive enhancement rethinks to put great user experience (and content) first.
4. Responsive and mobile are creating a new interaction design landscape that puts users and content first.