Oh Dyson vacuums - functional and thoughtful industrial design. One caveat to a “bagless” Dyson is remembering to clean two filters in order to keep it running in tip-top shape over the years. But you have to remember. If a customer forgets to clean the filters, the vacuum’s performance slowly degrades over time, leaving that customer with a now subpar, poorly functioning vacuum.
Dyson knows this and uses registration as a time marker. Six weeks after mailing in my registration card (old school, you can do it online too), I received an email from Dyson: wishing enjoyment, reminding me to wash the filters “every now and then”, and asking permission to keep sending me reminders.
Now that is functional and thoughtful service design.